Why is champagne used for celebrations?

Why is champagne used for celebrations?

Steven Murtagh

Written By Steven Murtagh

No matter what type of celebration you’re having, you’re likely to find champagne being served, as it’s one of, if not the most infamous drink to have at a big occasion. It’s so ingrained into our culture that most people probably don’t know why we drink champagne when celebrating or the history of this popular bubbly beverage. That’s why we’ve put together this guide exploring the origins of champagne in celebrations.

History of champagne

Champagne has a long history that dates back to the 17th century in a region of France that shares the same name. The unique climate and soil in the region enabled the perfect conditions for grapes to grow and before long, Champagne became well known for producing high-quality sparkling wine. This was embraced by the French aristocracy who believed champagne to be a symbol of wealth and prosperity.

However, it wasn’t until the methode champenoise was developed by a monk called Dom Pierre Perignon that champagne began to solidify its reputation as a drink for celebrations. The methode champenoise is the process of secondary fermentation in the bottle that gives champagne its famous bubbles.

As well as the drink itself, the popularity of champagne equally comes from its marketing. The now famous champagne names like Moet et Chandon, Piper-Heidsieck and more started moving to the region in the 18th century and built on the area’s growing reputation as a status drink, turning it into a celebration drink.

Why do we drink champagne for celebrations?

As well as the long-standing history and reputation of champagne, there are several other reasons why it is the drink of choice for celebrating important milestones and occasions.

Champagne is different from sparkling wines and has unique characteristics that make it well suited to celebrations. A good example of this is its bubbles from the secondary fermentation process and its crisp and refreshing taste. The bubbles add an extra layer of excitement to an occasion and create a more festive atmosphere. It’s not a drink that is consumed quickly, it is intended to be sipped and enjoyed slowly, which is also beneficial when making a toast whether it is at a wedding, birthday party, or a corporate occasion like a promotion celebration or leaving drinks.

Champagne can be enjoyed with a wide range of foods, no matter if you’re at an event with caviar or fried chicken. Its acidity and effervescence help to cut through richer, heavier dishes, whilst its light and refreshing flavour is the ideal complement for lighter foods.

The versatility of champagne also stretches to the types of occasions it is used at and the varieties of the drink itself. It works as the perfect drink of choice for significant personal occasions like birthday parties, graduations and more. As well as this, champagne is great for corporate events like office parties and sending champagne gifts UK to clients to celebrate important business milestones like your partnership with them, how many years they have been operating for etc.

The sound of a bottle of champagne being opened and the fizziness when it is being poured into champagne flutes is synonymous with a feeling of celebration and excitement. It feels like a party is truly getting started once the champagne is flowing, no matter what event you’re celebrating. Going back to its history, champagne has retained the sense of elegance and luxury over time, which is why it is saved for some of the best occasions. Not every occasion is special enough to be marked with champagne, so it can be an exclusive beverage only saved for the best celebrations.

Buy champagne for corporate gifts

As we have seen, there are several reasons why champagne is the ideal drink for a celebration. In all business-client relationships there will be a reason to celebrate at some stage. Whether it’s closing an important deal, marking your working relationship, or your contact in the business has a personal or professional occasion to celebrate, sending a high quality, customised champagne box gift from Jean Juviniere is sure to strengthen your relationship and leave a lasting impression on your recipient.

Explore our range of champagne gifts today and get fast and secure delivery. Don’t hesitate to contact us if you have any questions or need advice on choosing the right corporate gift for your client, our friendly and knowledgeable wine experts are on hand to help.