How to select the best corporate gifts for clients
As a business, sending a corporate gift to clients is a great way to further develop your relationship with them, and improve your reputation. But how do you know what the right gift is for your clients? Just as the right give can send the right message, the wrong gift can be detrimental to your client relationship. That’s why we’ve put together this useful guide on how to choose the best corporate gifts for clients.
Get to know your client
When buying a corporate gift for clients, it’s beneficial to choose something that you know they’re going to like. A generic gift that your client recipient might not use won’t have the same impact as something that you know they’re interested in and will enjoy.
For example, if during conversations with them, you know they’re interested in red wine, you can choose a high-quality red wine gift that they will appreciate. Forming a strong client relationship doesn’t mean talking business all the time and even the smallest detail they share with you could turn into a memorable and impactful gift that reflects their interests.
Choose something shareable
Many people get the most joy out of sharing gifts with their friends, colleagues, and families. So, if you can focus your corporate gifting on products that can be shared, you’re more likely to leave a lasting impression. Choose a gift your client is proud to show off and keen to share, an exclusive bottle of wine or wine gift set is a great example of this. Your recipient will be able to share some history of the wine and its origins and appreciate the unique tasting notes with those closest to them, making it a special gift.
Add a message to your gift
If you’re sending a corporate gift, you should make sure that you have the option to include a personalised message. This will allow the gift to be completely tailored to that client specifically and remove any aspect of genericness. Also, it gives you the opportunity to offer the exact message you want your gift to say, whether that’s thanks for your support, congratulations on your wedding, Merry Christmas, or anything else, a personal message from your business to them shows you’re thinking of them and value your working relationship with them.
Include tasteful branding
When buying gifts for clients, it’s a good idea to have your corporate logo branded onto the item, as long as it’s done so tastefully. It’s important to strike the balance between displaying your corporate branding and making your business memorable, and not trying force your business in and let it take over the meaning behind the gift.
Over branding your corporate gift could take away the sincerity of it and send the wrong message to your client as to why you’re sending them a gift. If it comes across as just a marketing tactic to further your business, it won’t help to strengthen your client relationship and could even negatively impact it. A nice, high quality printed logo is enough to let your recipient know who the gift is from without pushing your business too much.
It goes without saying that the corporate gift you choose should be a reflection of your business and what you want to convey to your clients. Some types of gifts have different connotations than others. For example, a pen and tote bag are fairly generic and a cheaper style of gift that you might use for marketing events to give out to prospects.
Whereas an exclusive bottle of wine is a beautifully crafted branded box naturally exudes a sense of high quality, luxury, and professionalism. This tells clients that you have put time, effort, and thought into the gift, which is all communicated through something as simple as a wine gift box.
Consider what they will actually use
There are many types of corporate gifts that people get sent, which end up in a drawer somewhere to gather dust because they’ll simply never get used. You don’t want your gift to end up in that drawer. That’s why it’s important to think about what your recipient will use and enjoy.
Keep in mind you won’t be the only business that they work with, so they might already have plenty of other branded mugs or notebooks. Taking the extra time to think about what that specific client will want to receive can make all the difference in standing out from the crowd and offering a thoughtful and memorable gift.
Hopefully this guide has given you some helpful insight into how you can go about choosing the right corporate gifts for your clients. Jean Juviniere is a specialist wine company providing high quality branded corporate gifts for all occasions. Shop online today to find the perfect wine gift to send on behalf of your business and don’t hesitate to contact us if you have any questions or queries. Our friendly wine experts are on hand to help.