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How much should you spend on client Christmas gifts?
< Blogs < How much should you spend on client Christmas gifts?
Sending Christmas gifts to your clients is more than a gesture. It’s a fantastic way to build relationships, remind key customers how much you value their business, and increase brand loyalty.
But deciding an appropriate amount to spend on each gift can take time and effort. It’s a delicate balance between generosity and budget, especially in the current economic climate.
However, with the right guidance, you can strike this balance with confidence and make an informed decision.
We’re here to help you decide on a suitable spending plan to show your corporate clients how much you care this Christmas.
Considerations for Your Christmas Gift Budget
Industry Norms
Different sectors approach corporate gifting in various ways. While luxury, high-end industries may lean towards more expensive gifts, smaller companies often prefer to focus on modest, thoughtful options.
For example, finance, law, and consulting firms will likely have higher budgets for client gifts than startups or small retail businesses.
Therefore, considering your company’s size and turnover is critical in determining your Christmas gifting budget.
If corporate gifting is part of your client retention and marketing costs, spending 5% of your budget on Christmas presents is reasonable, particularly on long-term or high-spending customers.
However, try to avoid extravagance. Over-the-top presents can often make the recipient feel uncomfortable. We recommend putting a cap in place so costs don’t get out of hand or make you feel like you’re ‘playing favourites’.
Gift Selection
It’s not always about how much you spend on a gift. Instead, it’s about how thoughtful and personal the gift is. So, get creative and show your clients that you truly value them as individuals.
Personalised presents are often more meaningful than generic goodies. For example, our branded wine boxes make a unique, considerate gift that will resonate with your customers while keeping you within budget.
Balancing cost with quality and thoughtfulness is crucial. Curated gifts tick all the boxes and will undoubtedly be better received than bulk-bought, impersonal items.
Staying within the rules
Although you may have the best intentions, there are legal considerations to take into account when buying corporate gifts.
You don’t want to ruin Christmas by breaking UK anti-bribery laws…
Typically, buying a client a festive gift as a goodwill gesture won’t get you in trouble. You shouldn’t be at risk if you expect nothing in return.
However, the type and timing of a gift are important, so it’s best to avoid giving cash or offering gifts right before a contract is signed.
Keeping a record of all gifts you send is essential, especially if you work in industries with stricter rules, such as financial services or government contracts.
Check your local authority website for details.
Budgeting Guide for Client Christmas Gifts
You didn’t come here for legal advice, so without further ado, here’s our budgeting guide for client Christmas Gifts.
Small Businesses and Startups: £10–£50 per gift.
Mid-Sized Companies: £50–£150 per gift.
Large Corporations: Often £150+ for top-tier clients
(with considerations on scale, such as the number of clients and your overall budget.)
With personalised corporate gifts ranging from £16.80 to £500+, Jean Juviniere has wine package to suit your budget and wow your clients this Christmas.
Or, if you’d prefer to treat your customers to a memorable experience, our corporate wine-tasting events are a classy, cost-effective option.
Determining the ‘right’ amount to spend on corporate gifts depends on many factors.
While effective budgeting is crucial to deciding what to buy your clients this Christmas, thoughtfulness, appropriateness, and memorability are also critical considerations.
(Remember to stay within legal boundaries when giving corporate gifts, too.)
We suggest you choose gifts that reflect your brand’s values and are more about celebrating the season than how much you spend.
Why choose our Christmas wine gifts?
Our Christmas corporate wine gifts make elegant, thoughtful presents with carefully curated wines to please even the most discerning palate.
We package each gift to an exceptional standard, making it a perfect, hassle-free holiday present.
There are plenty to choose from, including the single black leather wine box, the double wooden premium wine box, the single blue leather port box, and many more.
Plus, we source our wines from renowned vineyards, guaranteeing exceptional taste and quality.
Make your holiday celebrations memorable with our exclusive Christmas wine gifts.
Need Christmas wine inspiration?
Our friendly experts are on hand to make buying your Christmas gifts simple and stress-free. We’re sure you’ll have a fantastic experience with us, so don’t hesitate to contact us by phone or email with any questions.
