Benefits of corporate wine tasting

Benefits of corporate wine tasting

Steven Murtagh

Written By Steven Murtagh

As a business leader, employee morale and company culture should be among your top priorities right up there with the work the business does. Scheduling events throughout the year to mark special occasions is an established way to achieve this. A corporate wine tasting can be a great opportunity to show appreciation for the hard work done by your team. It can have other benefits too, which we will discuss in detail below.


Is a wine tasting right for my business?

Before you go ahead and book a wine tasting for your team, it’s worth taking time to consider if it’s the right fit for your company. If a majority of the people in the business don’t drink alcohol, then of course a wine tasting won’t be a very inclusive activity. However, in other cases a wine tasting can be a fun time out regardless of your business and the kind of work you do.


Benefits of a business wine tasting event

Wine tastings have a reputation as an overly sophisticated activity that should be reserved for special family occasions or gift for friends. However, anyone who has been to one will tell you it has a fun and casual atmosphere, and typically takes place in interesting places. The reality is that a corporate wine tasting can serve as a corporate gift and provide many benefits from a business point of view. Here’s why.

Wine tasting offers a break from the usual work routine, providing employees with an opportunity to unwind and de-stress. It is also a bit fresher and more exciting than more common company events, such as drinks and a meal. Ideally, when the employees return to work after the tasting, they’ll feel energised and ready to push forward.

Wine tastings provide a relaxed and enjoyable environment for team members to bond and interact. It encourages communication and gives people a chance to come out of their shells in a setting outside of the usual workplace environment.

Wine tasting events are often educational, offering insights into the world of wine. This includes information about different grape varieties, winemaking processes, regional variations, storage practices, and more. This also provides talking points long after the event has finished, allowing it to leave a lasting impression.

Hosting a well-organised wine tasting event can contribute to a positive perception of the company. It demonstrates attention to detail, a commitment to employee satisfaction, and a willingness to invest in enjoyable and meaningful activities. By establishing these values, you can boost levels of employee engagement and job satisfaction. This, in turn, may enhance employee retention rates.

Wine tastings can be a great way to celebrate significant achievements, milestones, or the completion of projects. This is extremely flexible, as it could be the achievement of an individual employee, a department, the business, or a client. In the case of the latter, a wine tasting could secure or strengthen a long term business relationship.

Corporate wine tasting events can be an excellent platform for networking. Employees can interact with colleagues from different departments or even with clients and business partners in a more informal and social setting.

Book a personal wine tasting

Jean Juviniere also offers individual wine tastings, so if you aren’t sure how to plan a corporate wine tasting, we’ll give you first hand experience of what to expect. These events are also useful if you are thinking of buying corporate wine gifts for employees or clients. Our expert sommeliers will guide you every step of the way in choosing a wine gift that perfectly reflects the person you are buying for. Contact us if you have any questions at all.